Trademarks
Establishing and protecting trademark rights is a key component of our intellectual property practice. We obtain a comprehensive understanding of the clients’ business and marketing strategies to ensure that trademarks are both protected against unauthorized use and exploited in a manner that gives our clients assurance that no rights are being violated.
Although federal registration of a mark is not mandatory, it has several advantages, including notice to the public of the registrant's claim of ownership of the mark, legal presumption of ownership nationwide, and exclusive right to use the mark on or in connection with the goods/services listed in the registration.
Argus performs trademark searches, prepares and prosecutes federal and state trademark registrations, as well as file and defend trademark oppositions.
What Is a Trademark or Service Mark and How Do They Differ From Patents and Copyrights?
A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.
How Do I Select a Strong Mark?
It is vitally important that you select or create a trademark that is both federally registrable and legally protectable. We will help you understand how a strong trademark identifies the source of your goods and services, as well as distinguishes them from the goods and services of others.